Adams Transport

Squarespace Web Design, Brand Design

Adams Transport is a logistics-minded trucking company, delivering product nationwide.  

Goal: A custom rebrand that better aligns with his business, elevated from the previous design.

Work Completed: Brand redesign included a custom logo and color palette based on old-school, retro trucking aesthetics. I added a gradation of colors that mimic the sunset (or sunrise!)--as often seen from the driver's seat. Another fun detail worked in is the perspective of a highway road heading towards the horizon.

We also carried over the concept and primary colors from his original logo and paint job on his truck, inspired by the Southern Pacific Railroad "bloody nose" locomotives.

Outcomes: A personalized brand tailored to his business, with specific outputs designed for hats, shirts, and other printed swag items.