Content Marketing Strategy
Communicate effectively with your potential clients or customers with a comprehensive Content Marketing Strategy. Your custom strategy includes all your digital marketing, including your website, blog content, email communication and social media.
Is your messaging consistent across your digital spaces? Do your website and social media communicate effectively and with intention? Are you feeling overwhelmed by the process of doing it yourself?
Navigating the complexities of the digital landscape can be overwhelming, and you can't afford to have your business fall through the cracks.
Is this you?
Established businesses ready to reach the next level of growth
Newer businesses who have attempted to DIY their online efforts
Local businesses eager to start promoting their services more broadly and hassle-free
Anyone ready for a solid and strategic approach to their digital platforms
When you’re growing a business, your time is precious.
We'll get your digital ducks in a row with a comprehensive plan that suits your unique business needs.
What is this, exactly?
A comprehensive approach to Content Marketing Strategy means that we evaluate how to utilize every digital platform effectively. We look at the tools you're currently using and create a custom strategy tailored to your specific business needs and goals, including everything from your website and blog posts to email marketing and social media.
“Working with Wineglass Creative has markedly improved my business, resulting in more clients, boosted credibility, and a fuller representation of my services. I'm grateful for Wineglass Creative's expertise and contribution to these successes. Working together was a seamless and enjoyable experience!”
Whitney K.
How does this work?
1. REVIEW
A thorough audit will reveal where you are now with digital marketing, website, and client communication. We'll look at analytics and share a snapshot of where you are now and expert guidance on moving forward.
2. STRATEGY PLANNING
We'll conduct a discovery call to determine your goals and big-picture vision, analyze your existing strategy and brand assets, and create a custom strategy tailored to your business goals and vision.
3. SETUP + ACCESS
Gaining access to your platforms and existing analytics will help us better understand where you're starting from and where we need to go.
4. SCHEDULING + PLANS
After a strategy is determined, we'll consider the big picture and create actionable checklists, suggested content lists, and calendars to help the strategy stay on track and function for us both.
5. IMPLEMENTATION
We'll implement the work outlined in your strategic plan and inform you of our progress.
6. MONITOR + MEASURE
Monitoring the analytics of our efforts is key to gauging progress toward meeting your goals and measuring success. We'll interpret these numbers for you and share them regularly.
Not sure where to start?
WEBSITE AUDIT
We'll review your entire website and provide a summary of actionable items to help you meet your goals. This summary report is a great starting point for getting an outside perspective on what might be holding you back from the traffic and conversion you deserve.
SOCIAL MEDIA AUDIT
A social media audit will examine all the platforms you are currently using, provide a summary that includes any other platforms we think might be helpful, and provide a comprehensive review of how we recommend utilizing social media for your business.
SOCIAL MEDIA MANAGEMENT
Of course, creating a strategy is essential, but engaging with social media for your business daily or even weekly is hard. We know. That's why we're here to help you connect with your online platforms while taking the time burden off of your plate.
EMAIL MARKETING STRATEGY
Having a website and social media is a good start. Adding email marketing is a very effective way to communicate directly with the people who want to hear from you. It's also an amazing way to feature news and benefits to your customers.
Are you ready?
Say goodbye to trying to figure it all out on your own and hello to a complete Content Marketing Strategy that showcases your business with the professionalism you deserve.